Pika

Last modified: 05/16/2025

Introduction

Mellis, Inc. (“Pika,” “we,” “us,” “our”) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website https://pika.art/ or download, install, create an account on, access, or use the Pika – AI Video mobile application (collectively, our “Service”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

On the Service.

In email, text, and other electronic messages between you and the Service.

Through mobile and desktop applications you download from the Service, which provide dedicated non-browser-based interaction between you and the Service.

When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy

The Service may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these nonparties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

This policy does not apply to information collected by:

Us offline or through any other means, including on any other website operated by Pika or any third party (including our affiliates and subsidiaries); or

Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Service.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Service. By accessing or using the Service, you agree to this privacy policy. We may change this policy on one or more occasions (see Changes to Our Privacy Policy). Your continued use of the Service after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Service is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Service. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Service or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at:

Mellis, Inc.

849 High St

Palo Alto, California 94301

support@pika.art

Residents of certain states under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your State Privacy Rights for more information.

If you are located in a jurisdiction that requires parental consent for the processing of personal information of minors, we may require your parent or guardian’s consent before we collect or use that information.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Service, including the following categories of information:

Contact information, such as your name, email address, and billing and mailing address.

Demographic information, such as city, state, and country of residence.

Profile information, including your account credentials, profile photo, biographical details, preferences, and participation in our promotions or surveys.

User-generated content, such as photos, videos, text, messages, and other material you submit to public or private parts of the Service.

Inputs and Outputs, including text, image, and video inputs you provide to the Service, and the associated generated content or metadata (such as tags or geolocation) that may be created.

Biometric information, such as scans of facial features or voice data, where applicable, when you use features that allow you to create content using such inputs.

Payment and transaction information, which may include billing address, transaction history, and payment method (collected via our payment processor).

Network and social connections, such as information about users you follow or interact with.

Marketing data, such as your preferences regarding promotional communications and interactions with them.

We collect this information:

Directly from you when you provide it to us.

Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Service may include:

Information that you provide by filling in forms on our Service. This includes information provided at the time of registering to use our Service, subscribing to our Service, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Service.

Records and copies of your correspondence (including email addresses), if you contact us.

Your responses to surveys that we might ask you to complete for research purposes.

Details of transactions you carry out through our Service and of the fulfillment of your purchases. You may be required to provide financial information before placing an order through our Service.

Your search queries on the Service.

You may provide information to be published or displayed (“posted”) on public areas of the Service or transmitted to other users or third parties (collectively, “User Contributions”). User Contributions are made at your own risk. While you may be able to adjust certain privacy settings in your account profile, please note that no security measures are perfect or impenetrable, and we cannot control the actions of other users who may access or share your User Contributions. If you choose to make your profile or User Contributions publicly visible, they may also be indexed by search engines or accessed through third-party platforms. Others may copy, capture, archive, or otherwise preserve such content, and we cannot guarantee its complete removal if deleted from the Service.

On one or more occasions, we may offer features that allow you to invite others to use the Service. If you use these features, we may collect the contact details you provide for your invitees to send the invitation. You should only share another person’s contact information with us if you have their permission to do so.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Service, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

Details of your visits to our Service, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Service.

Information about your computer and internet connection, including your IP address, operating system, and browser type.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Click here for information on how you can opt out of behavioral tracking on the Service and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically does include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Service and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns.

Store information about your preferences, allowing us to customize our Service according to your individual interests.

Speed up your searches.

Recognize you when you return to our Service.

The technologies we use for this automatic data collection may include:

Cookies. A cookie is a small file placed on your device. These may be “session cookies” (deleted when your session ends) or “persistent cookies” (which remain after you close your browser). Some are set by us (first-party cookies), while others are set by third parties such as analytics or advertising providers. You may refuse to accept cookies by activating the appropriate setting on your browser or mobile device. However, if you select this setting, you may be unable to access certain parts of our Service. Unless you have adjusted your settings so that it will refuse cookies, our system will issue cookies when you direct your browser or device to our Service. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.

Local Storage Technologies. Certain features of our Service may use browser-based storage technologies (such as cookies, localStorage, and sessionStorage) to collect and store information about your preferences and navigation activity. These technologies are managed through your browser settings.

Web Beacons. Pages of our website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Pika, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Service are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Service. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Service and its contents to you.

To provide you with information, products, or services that you request from us.

To fulfill any other purpose for which you provide it.

To provide you with notices about your account, including expiration and renewal notices.

To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

To notify you about changes to our Service or any products or services we offer or provide through it.

To allow you to participate in interactive features on our Service.

In any other way we may describe when you provide the information.

For any other purpose with your consent.

Where permitted by applicable law or with your consent, we may also use Content you submit—including Inputs and Outputs—to improve our artificial intelligence models and related technologies. This includes using associated metadata (such as tags or location information) for training, evaluation, moderation, and optimization purposes.

We may also use your information to contact you about goods and services that may be of interest to you. For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

To our subsidiaries and affiliates.

To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. For example, we use Google Analytics to help us understand how our users use our Service (you can read more about how Google uses your personal information here: https://policies.google.com/privacy).

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Mellis, Inc.’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Mellis, Inc. about our Service users is among the assets transferred.

To fulfill the purpose for which you provide it.

For any other purpose disclosed by us when you provide the information.

With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

To enforce or apply our terms of service and other agreements, including for billing and collection purposes.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Mellis, Inc., our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction purposes.

Consent to Personal Information Transfer

We are based in the United States. To provide our Service, we may process, store, and transfer your personal information to countries outside your own, including the United States, where privacy laws may differ and may not provide the same level of protection. However, we apply the safeguards described in this policy to your personal information regardless of where it is processed.

By submitting your personal information or engaging with our Service, you hereby consent to this transfer, storing, or processing, including transferring your information across international boundaries to jurisdictions anywhere in the world as permitted by law.

If you are a Canadian resident or otherwise located in Canada, please note that we may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.

If you are located in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK), please note that your information will be transferred outside of those areas, including to the United States. Where required, we rely on appropriate legal mechanisms to ensure the lawful transfer of personal information outside of the EEA, Switzerland, and the UK. These include the Standard Contractual Clauses (“SCCs”) approved by the European Commission under Article 46(2)(c) of the GDPR and the UK Data Transfer Addendum.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Promotional Offers from Pika. If you do not wish to have your email address used by Pika to promote our own or third parties’ products or services, you can opt out by sending us an email stating your request to support@pika.art. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt out by logging into the Service and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request to support@pika.art.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You may be able to limit the use of your information for interest-based advertising through:

Browser settings or privacy tools. Adjust your browser to block third-party cookies or use privacy-focused browsers and ad-blocking plug-ins.

Platform settings. Opt out of personalized advertising on platforms such as Google (https://adssettings.google.com/) and Facebook (https://www.facebook.com/about/ads).

Industry opt-out tools. Use the Digital Advertising Alliance (https://optout.aboutads.info), Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp), or AppChoices (https://www.youradchoices.com/appchoices).

Mobile settings. Adjust your mobile device settings to restrict advertising IDs.

Residents of certain jurisdictions may have additional personal information rights and choices. Please see Your State Privacy Rights, Your Canadian Privacy Rights, and Your EEA/UK Privacy Rights and Disclosures for more information.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Service and visiting your account profile page.

You may also send us an email at support@pika.art to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Service, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Service users. Proper access and use of information provided on the Service, including User Contributions, is governed by our terms of service.

Your State Privacy Rights

Some US state consumer privacy laws require specific disclosures about the categories of personal information we collect and how we use and disclose that information. You can read more about the personal information we collect and where we collect it from in “Information We Collect About You and How We Collect It” above, how we use personal information in “How We Use Your Information” above, and how long we retain personal information in “Data Retention” below.

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

Confirm whether we process their personal information.

Access and delete certain personal information.

Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).

Data portability.

Opt-out of personal data processing for:

targeted advertising (excluding Iowa);
sales; or
profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights might vary by state.

We do not “sell” personal information or “share” personal information for cross-contextual behavioral advertising, and we do not process personal information for “targeted advertising” purposes (as those terms are defined under state privacy laws). We also do not process sensitive personal information for the purposes of inferring characteristics about a consumer.

Exercising Your Rights. To exercise any of these rights, please email us at support@pika.art.

Verification. To protect your personal information from unauthorized access, change, or deletion, we may require you to verify your credentials before you can submit a request to know, correct, or delete personal information. If you do not have an account with us, or if we suspect fraudulent or malicious activity, we may ask you to provide additional personal information for verification. If we cannot verify your identity, we will not be able to honor your request.

Authorized Agents. You may also submit a rights request through an authorized agent. If you do so, the agent must present signed written permission to act on your behalf and you may also be required to independently verify your identity with us. Authorized agent requests can be submitted to support@pika.art.

Appeals. To appeal a decision regarding a consumer rights request, please send us an email at support@pika.art within 30 days after the decision was rendered with a detailed explanation of why you believe the decision was incorrect or unsatisfactory and any additional information or evidence that supports your appeal. On receipt of your appeal, we will acknowledge its receipt within ten business days. The appeal will be reviewed by a senior member of our data protection or compliance team who was not involved in the initial decision. We may contact you for further information or clarification if necessary. We will provide a written response to your appeal within 30 days of receipt. If additional time is required to review your appeal, we will notify you of the extension and the reasons for it. If your appeal is upheld, we will take the necessary steps to rectify the issue and inform you of the actions taken. If your appeal is denied, we will provide a detailed explanation of the reasons for the denial and inform you of any further options available, such as contacting the relevant state authorities or data protection agencies.

California. If you are a California resident under the age of 18 and have registered and posted content to the Service, you may request its removal by emailing us at support@pika.art. You must identify the content and confirm that you posted it. We will make reasonable efforts to anonymize or remove it from public view, although we cannot guarantee complete or comprehensive removal from all locations (e.g., if third parties have copied or shared the content elsewhere).

Nevada. Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: support@pika.art. However, please know we do not currently sell data triggering that statute’s opt-out requirements.

Your Canadian Privacy Rights

If you live in Canada, by law you have the right to request access to and to correct the personal information that we hold about you.

If you want to review, verify, correct, or withdraw consent to the use of your personal information you may send us an email at support@pika.art to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a fee to access your personal information, however, we will notify you of any fee in advance. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Canadian law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Officer at support@pika.art.

Your EEA/UK Privacy Rights and Disclosures

If you reside in the EU, the EEA, Switzerland, or the UK, the following additional terms apply to our processing of your personal data.

Controller. For purposes of the General Data Protection Regulation (GDPR), the United Kingdom GDPR, and other relevant data protection laws, the controller of your personal data is:

Mellis, Inc.

849 High St

Palo Alto, California 94301

support@pika.art

Legal Basis for Processing. We only process your personal data where applicable law permits or requires it, including:

Where the processing is necessary for the performance of our contract with you.

Where the processing is necessary for our legitimate interests or the legitimate interests of third parties.

Where the processing is necessary to comply with a legal obligation, such as responding to a legal request or retaining transaction information to comply with record-keeping obligations.

With your consent. For example, certain personal data processed by the Service may be considered “special category data” under article 9 of the GDPR. We process this data only with your explicit consent or where necessary for reasons of substantial public interest, in accordance with applicable law.

Legal Rights. Under certain circumstances, you have rights under data protection laws concerning your personal data. Your rights may include the following:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we might not always be able to comply with your erasure request for specific legal reasons that will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information that override your rights and freedoms.

Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (1) if you want us to establish the data’s accuracy; (2) where our use of the data is unlawful, but you do not want us to erase it; (3) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (4) you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information that you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we might not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Exercising Your Rights. If you wish to exercise any of the rights set out above, please contact us at support@pika.art.

Fees. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to honor your request in these circumstances.

Verification. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information regarding your request to speed up our response.

Responding to Your Request. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will let you know and keep you updated.

Right to Lodge Complaint. If you believe our data processing practices violate your rights under the EU or UK GDPR, you may lodge a complaint with the supervisory authority in your country of residence or work. If you are in the EU, you can find your local supervisory authority here. For any unresolved complaints relating to the UK, you can reach out to the Information Commissioner’s Office, and for Switzerland, to the Federal Data Protection and Information Commissioner⁠. While you have the right to lodge a complaint directly with the supervisory authority, we welcome the opportunity to address your concerns and resolve any issues first.

Data Security

We implement technical, administrative, and physical measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. Information you provide is stored on secure servers behind firewalls, and sensitive information (such as payment details) is transmitted using encryption technologies such as SSL.

However, no system can be completely secure. We cannot guarantee the absolute security of your personal information, and any transmission is at your own risk. You are responsible for maintaining the confidentiality of your login credentials and should avoid sharing them with others. We urge you to exercise caution when sharing information in public or user-accessible areas of the Service.

Data Retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We may use that anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

If you submit biometric information (such as facial scans or voice recordings), we retain that information only as long as necessary to fulfill the purpose for which it was collected or, at most, for three years after you delete your account, whichever is earlier.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the website home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account or through a notice on the website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our website and this privacy policy to check for any changes.

Contact Information and Challenging Compliance

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

Privacy Officer

Mellis, Inc.

849 High St

Palo Alto, CA 94301

USA

support@pika.art

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.